Survey Fatigue

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Survey Fatigue

As a 49ers season ticket holder, I receive requests to complete a survey on my experience after every single 49er event (No joke, literally after every single game). They want to know things like how my tailgate experience went, how my food tasted, did I like the halftime entertainment, how was my interaction with staff, how was parking, my restroom business (ok, maybe not that), but you get my point.  Frankly, it feels like every time I think about the 49ers or Levi’s stadium, they want to know how my experience went.  There is such a thing as ‘survey fatigue’, and I’m pretty sure I have it.  Don’t get me wrong, I do realize that this feedback is important. I know there’s a great group of hardworking individuals who crunch and analyze the data, and I truly appreciate them for their efforts and how serious they take our answers; but after every event?

When another survey came in about two months ago, I opened it thinking “no more!” It’s the off-season, and as a fan I needed a break.  But this time, it wasn’t just a survey. There was also an invitation to a focus group, which intrigued me.  I looked at it more as an opportunity to meet with other season ticket holders to promote Ladies of the Empire.  So I signed up, took off half a day from work, and prepared my list of praises and areas for improvements.  The focus group turned out great; however, it felt as if many people had more complaints than praises.  The facilitators took it with stride and, as a thank you, took down our jersey sizes with the promise of giving us each a Jimmy G jersey!

About a month later, we received our thank you jerseys along with an invite to tour the staff’s offices and parts of the stadium I’d never seen before, including the team locker room (shout out to Moon who leads the survey team)! And while I cannot confirm or deny that I saw a very neat and tidy Jimmy G locker (keyword is ‘tidy’ ladies), it was definitely an unforgettable experience! But unfortunately cameras weren’t allowed… *sigh.

But that wasn’t all! They then invited us to a Draft Day 2 party at the Bourbon and Steak Pub! I thought to myself: “All you can eat and drink on a Friday night? I’m in!” So of course I went! And just as I was eating some of the most delicious Caesar salad and beef loin, I looked over my shoulder to see one of the largest men ever. It was our first round draft pick, Mike McGlinchey!  He was there to say hi and meet us. Unbelievable!

So, needless to say, I’ve changed my tune on surveys.  I’m in! Send me a survey, and I’ll gladly take it.  Hope you do too. =)